Totally agree, and the transparency is also key! The posibility of audit and track activity, and know where the money comes, and more important, where it goes!

Altough sometimes i see something that makes me noise, when different interfaces are created, the branding on Hive is lost.

The network provides the structure and it is not even mentioned, which weakens Hive and consequently the stability of its own projects. Today you can google "Hive blockchain" and first links are of weird suspicious projects.