Un restaurante de sushi en el centro de Japón trata de impulsar la demanda durante la pandemia del coronavirus enviando a culturistas sin camisa para entregar la comida a sus clientes.
El chef Masanori Sugiura, de 41 años, es el propietario de tercera generación del restaurante de sushi Imazushi en Anjo, prefectura de Aichi, en Japón.
A sushi restaurant in central Japan tries to boost demand during the coronavirus pandemic by sending shirtless bodybuilders to deliver food to customers.
Chef Masanori Sugiura, 41, is the third-generation owner of Imazushi sushi restaurant in Anjo, Aichi prefecture, Japan.
Típicamente provee comida para eventos especiales y grupos, pero la pandemia afectó al negocio. Sus ingresos habituales de 100 millones de yenes (unos 940.000 de dólares) para el trimestre de abril-junio bajaron a 10 millones de yenes, y Sugiura se vio obligado a reducir el número de empleados de 50 a solo cuatro.
Cuando otros restaurantes empezaron a ofrecer servicios de entrega, Sugiura decidió diferenciar su negocio usando su cuerpo. Aparte de ser chef, se dedica al culturismo y quedó tercero en un campeonato mundial de culturismo en febrero. Para reactivar la demanda, lanzó el servicio bautizado Delivery Macho.
Sugiura ha reclutado a sus amigos que trabajaban en gimnasios para que trabajen como repartidores de sushi, ya que estaban sin trabajo durante la pandemia.
Typically caters for special events and groups, but the pandemic hit business. His usual revenue of 100 million yen (about $ 940,000) for the April-June quarter fell to 10 million yen, and Sugiura was forced to reduce the number of employees from 50 to just four.
When other restaurants started offering delivery services, Sugiura decided to differentiate his business using his body. Aside from being a chef, he is dedicated to bodybuilding and came third in a world bodybuilding championship in February. To reactivate demand, it launched the service called Delivery Macho.
Sugiura has recruited his friends who used to work in gyms to work as sushi delivery men, as they were out of work during the pandemic.
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