24 karat gold and platinum jewelry transparently sold by gram weight + 20% or less design fee. 24 karat jewerly is sold by weight pretty much everywhere in the world except for the west, where jewelry is marked up 100s of % and the gold is diluted to be 14k (58%) etc. Menē is 24 karat gold and will disrupt the entire jewelry industry . Think it as a way to get precious metals into people hands in a way that they already understand. For more see the links at the bottom of my posts where your fellow Steemians describe Menē, thanks for asking!