Take a very nice page out of Mein Kampf. He learned that most people are simply incapable of being intellectual and/or intellectually lazy, thus easily bored. That is why he explained we should keep it short and sweet. Give the people key words and catchy phrases that means a lot to them but means nothing in the grand scheme of things. If Hilter started talking about the Zionists being the fake jews and the various of actual jews, he would've have gotten that far and simply would have gave up and became a painter. He learned a lot form the Marxist(zionists) during his time.
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Politicians and media use this all the time.
Build the wall. Stop the Steal, Fraudulent Election, Racist, change we can belive in, hope and chance, white supremacist, anti-semetic, transphobic, homophobic, mysogonist, and any simple word of that means a lot but when looked into it, means nothing and probably.