In Top Gear's phenomenal new special about 50 years of James Bond's cars, Richard Hammond makes the bold claim that Bond's Aston Martin DB5 is the most famous car in the world.
He may be on to something there. First featured in Goldfinger and having made notable appearances in other Bond films throughout the years (including a fairly badass turn recently in Skyfall), the car is synonymous with the world's most famous secret agent. Even if people don't know that the car is an Aston Martin, they know it's Bond's car. That kind of recognition is hard to beat.
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