I suggest you look up gamergate, because that is actually a classic example of how this sort of thing works. They are absolutely colluding with each other, I think this is less about them genuinely 'caring' about fake news and people being mislead and more angry that they're being outwitted by a bunch of internet trolls like 4chan.

I was studying gamergate because it's part of my work as I'm close to becoming a games developer with my first game release and it was actually remarkable seeing how co-ordinated they were. Even the 'mainstream' news sites in the games industry do this.

There was an infamous article called "Gamers are dead" that was posted up awhile back, it basically used flimsy data to claim that the stereotype of your average white male playing games was over when in reality they were simply inflating their numbers by using 40 year old women who played candy crush in their statistics to try and make their claims.

Lots of people pointed this out and started fighting back and one of the primary groups who did so was gamergate, this is why when SJWs and Feminists rant on about gamergate and how horrible they are it's really all about the fact that they were exposed for the fraudsters and propagandists they really were.

This I believe is what is happening now, the same sort of people are standing up to the media and I am convinced that they will start targeting everyone on the internet and claiming generically that 'internet trolls' are responsible for making them look bad therefore all posted content and so on should be regulated or perhaps some more extreme morons might suggest people face jail time for posting fake news.

This is why by the way, I get into fights with people who try to dictate was is a 'valuable' post and what is not, that's the first step towards moronic censorship attempts like what we're seeing and it is a form censorship no matter how you look at it, especially if it's one person deciding what posts can even be seen or not.