Facebook's Mark Zuckerberg is exploring blockchain technology.

Maybe it's the cynic in me, but I don't see the Facebook creator's announced interest in blockchain as an entirely positive bit of news. It immediately raises suspicions in me.

To be sure, this brings some good P.R. to blockchain technology, but I suspect this won't go the way blockchain enthusiasts might be hoping.

Zuckerberg is a powerful and extremely wealthy businessman. It would make much more sense for him to create a Facebook coin, I'll call it "Facecoin", than to adopt another currency, such as Bitcoin. Facecoin could easily be the largest ICO ever and could be used to further incentivize users to give over private information and to further ensconce themselves in the Facebook ecosystem.

For example, Facebook users could be rewarded with Facecoins for giving over ad preferences. Advertisers could pay Facecoins to users for consuming their advertisement. Users could reward each other Facecoins for "likes" or for adding new friends.

This is simply a way to further monetize and control Facebook consumption. Zuckerberg is wise to jump on the moving tech train, but it is extremely unlikely that he will avail Facebook to a decentralized and consensus-based cryptocurrency that he does not directly control. Still, this could be a currency with a large-scale ICO bigger than any other thus far.

source:
https://www.express.co.uk