I do not have much experience here but I was thinking of advertising on large crypto Youtube channels and try to get some future whales to buy Steem and join and follow me along with others. I think Facebook maybe going to have own ICO eventually and just getting rid of the competition. I personally like steemit.com better than Facebook and thats after only 3 days using the platform. Bit Connect scam didn't exactly help either. There was Bit Connect videos and spamming all over the place for the past year or so. I guess we will just have to wait and see, but Steemit has a bright future regardless of what Facebook does in my opinion.