Disturbing, horrifying, upsetting, completely expected and more to come (unfortunately). Data IS the new oil, THE commodity to be exploited and used to pressure governments, control dissenters and shape behaviors down to the individual level. People need to wake up to this reality and understand that many aspects of modern "capitalism" are moving away from selling "things" and moving toward selling information. All goods are being commodified (meaning, tiny profit margins), however, intellectual goods (essentially pure information about human behaviors, patterns, beliefs and associations) come with huge profit potential because controlling these large aggregations of people enable the makers of commodified goods to lasso entire industries, become monopolies. Consolidation, monopolization are the tools to make commodification of everything profitable (the amazon, google, netflix, etc mindset....).

Big changes in how the world works are underway, be mindful of the "relationships" you establish with large organizations!