I'm always amazed that nobody is mentioning anything about SEO (search engine optimisation) or CTRs (click-through-rates) when they discuss steem. Although you may have discussed it with Matt, I'm not sure :P Anyways my point is that the content generated that is upvoted should fulfil the purpose of being genuinely helpful to readers. If the post is achieving that then it should rank for the desired keyword. This should then generate traffic that should make steemit inc money as they are displaying ads and the reader may sign up and become a part of the community. This is what should have happened in the previous years, for the life of me I can't figure out why Steemit inc is not mentioning anything about seo, ctrs and all these basic metrics that bloggers like myself have been using for years now. Thankfully Oracle-D seems to be working on the problem by giving very clear guideline in terms of content and keywords, but not many people seem to even be aware of Oracle-D as of yet :S Anyways it's great to see that there are a few people who seem to be working on some kind of solution! So Steem on!
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That's because on Ned's watch the idea was apparently to ride the speculative wave into the sunset.
It's true I mean a month ago when I looked at Steemit for the very first time and joined the people I spoke with were shocked that I didn't get here by some referral. They seemed genuinely confused when I told them I seen an ad for it on social media and looked into it. You can't take Steem mainstream if the mainstream has no idea it exists.
Steemit doesn’t worry too much about SEO because it has a widely diversified backlink profile which gives it superior ranking ability so they sort of get away with not having to have superior on site SEO practices
Having said that building it into the front ends of various dapps that encourage or sort of force users to do things that are SEO beneficial wouldn’t be a bad thing! I’m an SEO by trade and even though I love the blockchain the technical and onsite SEO issues make me cringe so hard but I know it’s not the core focus right now!
When it is, I’d be happy to jump on board a front end wanting to take on the task of being SEO optimized
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That’s because the SEO structure of steem is terrible. Steemit.com has good domain authority, but that’s about it.
Permalink structure is confused, canonical issues and duplicate content are everywhere, branding confusion, poor layout, and on and on. And while steempeak has enabled a sticky post, there is no such thing on steemit.com.
And then if someone does actually find your content and likes it, onboarding is still a major issue.
If you were able to put ad code in your own posts that might at least be something.
As it stands now, steem content does relatively little to actually bring money into steem