You can do this (if you really want to). I’d say there are 3 major concepts to cover for this type of engagement/meeting:

Walk them through the verification process of obtaining a new account on a well-known exchange. If you can, actually live-demo signing up for a new account.

Talk explicitly about how identify verification works in the enrollment process. Do some research in the help docs of well-reputed sites (like Coinbase) and use these documents as materials in your discussion. Consider going the extra mile and print out some of the documentation and publish it in a binder.

Close with a short discussion on tax liability and how exchanges report customers’ earnings to local governments. Of course many exchanges don’t do this, but only show examples which confirm this theme... “transparency”.