In this and the meaning - to learn from other people's mistakes and achievements, but in addition to advertising for investors you need numbers that convince much better. The competition is really very big in this sector.
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I actually addressed this in a previous piece: https://steemit.com/bitcoin/@hatu/projects-fail-when-they-target-late-adopters
The main problem is that a mass consumer does not understand at all what a crypto currency is and the one who first gets to the minds of a mass of small investors and explains the positive aspects of the detachment and will dictate the conditions on the market.
You are right and that's what I addressed in my piece, but with a different view. This technology is at a nascent stage and targetting mass market is a challenging task at the moment. However, targetting innovators (like individuals in academia) is a good way to target early adopters.
I agree! This is both difficult and interesting, because. What's new