It's not for me. I would say Steemit (old incentive structure) and Peerplays make the most sense. VIVA looks like a scam to me. Too many buzzwords, and nothing novel or any reason to believe it will be profitable, plus they talk of "investors" which opens them up to legal risks should their investors not be happy with their investment.
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I agree about the buzzwords, but nothing novel??? Did you read all the WP?
No code? Whitepapers are just words really, or at best an attempt at a specification, but even there I don't see a specification but more a confusing description. In any case, they don't indicate what they'll be doing with the money or show any code.
I also see no indication of research so how did they arrive at this design? No references in their whitepaper? So no evidence it can even work. What about a multisig wallet, no mention of security?