Yes, yes! It is indeed can be used as such. Just like Viber or other messenger apps which have their custom stickers where you can buy them. In this case it can be used as buy SP to unlock certain badge...
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Just had another thought.
Have the badge sitting behind your reputation number. Always visible. How many times have I seen people asking "what does that little number beside my name mean?"
So it's always in people's mind.
👍