This is interesting. So you could set up a beneficiary split as a referral program, am I right in assuming the split would only occur on activity made through eSteem then?
I'd assume (and want) eSteem will have a small beneficiary share as well. I'd also advocate for 1% or less share. That could still be greatly rewarding if the right folks are recruited!
I agree a revenue split makes it difficult to game the system, as the extra effort put into multiple accounts inherently has little benefit over simply maintains one quality account.