The most anticipated ICO ever.
It is a bit ironic that EOS launches on its competitor that it is supposed to surpass but that's where we are now. The team spend a lot of efforts trying to make the ICO mechanism fair and spread out. For those hesitating, there will be ample time to see where this coin is going (in terms of development and price action on third party exchanges) after launch. There is no obligation to jump on the first train. Very cleverly though out.
In terms of applications, I look forward to the launch of Ethereum 2.0 (you know, the version that does not choke under high transactions per second) on EOS in a few months ;)