I don't know if you caught it but Brendan from Block.one said that they are building a social media platform on EOS to fix the distribution issues that are a problem with steemit. There will be no new token for it. I wrote a little about it here. https://steemit.com/eos/@rumble/eos-io-is-going-to-create-new-version-of-steem
EOS will be a power house blockchain