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Yes, this is how I see it too. I'm looking for cryptocurrencies that have a business idea which utilizes blockchains for a legitimate reason.

I also wonder why new companies need to release new currencies instead of using an existing one like Ethereum. Is there a technical reason for that?

If you don't make your own crypto then you don't make any money, no ?

I think one of the lessons learned from the 2013-2014 boom and bust is blockchains never truly die. My BitShares was down like 80% from crowdsale price.