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The blockchain is the technology behind it. And yeah, there's money involved which always complicates everything, but from my perspective steemit is first and foremost a distributed content platform with a matriocratic reward system that supports an active community. It's broken in all sorts of ways (that @ned should be fixing) but not nearly as broken as Facebook in others.

And I am not in it for the money. I would actually be making a lot more running campaigns for clients on Facebook. :)

Whatever you say... :)

Superior technology wins in the long run, atleast it wins me... I don't know for the masses and neither do you, we'll see.

Good for you @techslut, enjoy.