A little over a year ago, Power Rangers was released, the film that returned a new generation of audiences to a history of origins about the colorful warriors. Although the film was not a great success among the public, it was speculated on with the possibility of generating a franchise.
After paying Saban Brands $ 552 million to seize the rights to exploit the Power Rangers brand, Brian Goldner, president of Hasbro, announces that he does not intend to sit idly by the acquisition and has many plans for the superheroes.
"The fact that we have acquired the Power Rangers brand allows us to give it a boost and introduce it directly into our strategy in the form of entertainment products, movies in the future and then, of course, toys, games and consumer products on a global scale. We felt that the brand was undervalued. "
The Power Rangers had been a Saban brand for 25 years before selling the rights to Hasbro. For its part, Hasbro has a long history of creating links for its products with feature films and TV series, so that new films of the warriors could be in process. According to Goldner, the brand is "undervalued" and that means there are many directions in which it can grow. The money wheel should not stop, is not it?
The film legacy of Hasbro
The films that have been made through the company's products range from feature-based films ('Dragons and dungeons') to films based on toys ('Transformers', 'G.I. Joe'). That is, another Power Rangers movie would not be out of the question. However, considering the scant collections of the last adaptation, it seems reasonable that Hasbro wants a reboot. At the moment, said group and Paramount have the spin-off of 'Bumblebee' pending.
Sorce: Antonio Fuentes link
Article in Spanish AQUI