Well said, I believe its just like any other thing but over here, it seems to take 40-50% of tv air time and the do several repeats and there are lot of engagements and give aways to people to keep them engaged.

Someone can close the shop in the name of going to watch such operas... I don't have such problems because I don't watch television.

I think they can structure it or reduce the time they air it. That can help a bit.

I know one station which apart from there news all the rest is mostly such shows... They shoe one from india, one from south america, another from spain and another england, and never even show a local one