The technology is great but most of us understood long ago that it's first and foremost about "community" rather than technology. And community forms around a set of shared values and principles, and beliefs. "Community" is a social (as distinct from economic) concept. There is little to no Hive "community". There are small communities such as the Brits with slobberchops, stevec, revisesociolgy, shanibeer, etc. But most people come to Hive to earn and care too little or not at all about the platform itself and the others.
It's hard to federate people around a cause, especially when, as is he case in blockchain/ crypto settings, people stay anonymous (which relieves them of personal responsibility) and they come from all around the globe (which precludes the weak - yet essential - social links shared between people from similar cultures). Dan from 3speak tried something around the idea of free speech, which galvanises americans. Outside the US, people are more nuanced about that and less "free speech absolutists".
But is general we (Hiveans) lack a uniting vision of what we would like to achieve TOGETHER. And the anonymity prevents us from caring too much about the others. There is too little to temperate the pure greed that turns Hive into the famous "public meadow" from the "Tragedy of commons" textbook.
The gravest and most urgent thing is that we need to care more about Hive and each other (before caring for making money out of Hive).
Once we have one or more shared "missions / visions", the next thing is to bring to Hive people who come to invest in Hive, rather than people who come to share in the reward pool and take money out (by selling Hive). This second thing can be done indirectly, in many ways, but it's not being done because the first thing (shared values, principles, mission and vision) is missing