6 things to keep in mind when you're starting an eCommerce Business

1. Make sure all hours you spend have a positive effect on your Profit & Loss

There is a huge pack of courageous entrepreneurs working hard from 6am to 11pm to keep their business going and growing.

While having the mental fitness to work long hours is a good thing, most of the things that requires long time are actually wasting time while generating very little revenue.

The best hour spent on a project is an hour used to reach out to prospects. This is something you can't hardly offshore and it has a great direct value over your P&L.

Go on Fiverr.com and Freelancer.com to delegate the content, SEO and other things that are highly repetitive. Get a student accountant to deal with your admin. While it's happening, do focus on generating direct sales, whatever if you're B2B or B2C.

2. Get an operation manual for all your repetitive tasks

This seems boring but redacting clear guides of the tasks you do daily (posting on Social Networks, creating content, checking ads campaigns) will help you delegate them easily. The more documented they are, the best they will be executed. If the task is repetitive, I can guarantee you that it will be done way better than by yourself.

3. Stay hungry and wake up every day wondering who has your money

There must be a list of hundred names of key prospect who have your money now. If this list does not exist, this is your 1st priority.

Once this list is up and running, you need to be inventive in ways to interrupt those prospects with your product. Find any possible way to meet them and learn about the pain they feel and how you can help them with your product.

4. Check directly your Search Appearance and spend hours finding why users won't click

You have to make sure your site appeared on your product keywords search. If it does not happen, it means that either the keywords are not sufficiently nurtured on your website or the offer does not match what the users are looking for.

5. Don't spend more than 10% in fixed fees and 25% in variable marketing costs

There are lots of temptations on the Ads world. Seeing your PPC campaigns to create a lot of orders will push you to throw more money at it.

Make sure that your fixed fees (I guess a salary) is 120% used. This is a Theory of Constraints thing, make sure the fixed cost tool you use, whatever a human or a SaaS, is fully used and is addressed in priority when out of work. 25% for the ads cost is a good ration, remember you'll need a 50% gross marging in your Price to afford it.

6. Don't leave the business to delegated hands until you get at least 500k of revenues

A lot of Entrepreneurs have a hard time selling. What I just said is an oxymoron as someone who starts a project that she/he can't sell is not really an entrepreneur, but merely a Project Manager. Thinking your product doesn't need your help to be sold is preposterous at the least. Grind your Sales revenues to 400-500k before thinking to delegate the selling to someone else.

You will have to find the perfect guy, ideally from a competitor staff you'll hi-jack. Whatever what they pay to that dude, you can raise it by 10% or give away shares.