There are Subway outlets in Malaysia too. In fact the nearest one to my house is, as the crow flies, half a mile away.

As with the other franchises like KFC, McDonald's etc., there's a premium to the prices. I'm not a fan of these but I know many others are. Especially younger people and children who feel these are a big deal. With this in mind, I'd willingly chip in something when treats are held for underprivileged children. It gives a lot of satisfaction to see their excitement and happy faces.