To me, the marketing of #steem will begin to make sense when we begin to apply #steem to solve realtime problems beyond the blockchain. If all we do here is blog, vlog and comment to get upvotes, it would still revolve around the active users.
Let there be a wake in the support of projects that has more human face and give its deliverables outside the blockchain. Let #steem powered competitions in schools, scholarships, be encouraged. This will build more trust to fiat operators for direct exchange across the world.
When this is done, we'll hear about #steem in every community.