yeah it's an old term to me that got bolted in when 'social media' came along, the worse term for 'audience' i've ever seen yet nobody else knew what to call it -- i've always been 'socialable with my media' that is if you want it you can have it for free, it's always been the 'content' component (the audio, video, text, graphics) that people notice and can lead to what we would normally know of as the 'work' and the 'process'

the wonderful thing about a transparent, open blockchain where your activity is the metric of engagement it's up to the audience to validate your 'content creation' -- it feels very much like a bs term like social media but it's just the building blocks of 'doing the work' -- i spent so many years trying to explain to people, brands and small companies why they needed to do the blogging, media and video parts of content creation -- problem is most people in business are not normally creative about storytelling or understand the benefits of speculative communication to customers they don't have.

with steemit i'm able to communicate the work i do on a daily basis, maintain a blog and get a bit of payment for my time and involvement, it's the involvement over time that creates longer lasting relationships in a decentralized world because our legacy is here for all to see -- the lines of hobbies, work and life in general blur and turn into a utopian digital life experience.