It's not just that their friends and family aren't on here. Even if they were this is totally two different platforms, Steemit has never been set up to act like a social calendar of events among friends and family as much as it's more a social exchange more on a intellectual level.
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That is very true; this is more of a platform for the exchange of ideas and opinions than a social calendar. I think if there was that feature and a messenger type feature, steemit could be even more of a replacement for fb.