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Yes I'm sure with their billions of dollars of marketing spend it will fail, and Steemit who have a history of ahem excellent marketing will take advantage of that failure.

In the meantime I will be crowned new king of Mars and it will rain marshmallows for a week.

Cg

Facebook has many failed projects and people are leaving facebook in droves. Their coin offers no incentive to hold it and it's not competing with steem as it has no social aspect. I think it will fail and if it doesn't we still ultimately benefit off the hype with no drawbacks :)