Here's why the latest change will send a huge influx of creators to DTube.
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I spent this morning as I always do -- coffee in hand, clicking through my various internet platforms. Now that I'm on a semi-official Social Media Hiatus (I still have to work!!), I spend more time than usual on Steemit, DTube and YouTube. I was checking my subscriptions on YouTube when I started seeing a ton of angry videos from the smaller creators I follow, all focused on this email they received from YouTube.
Here's the email, courtesy of How To With Kristen:
Today we are announcing changes to the YouTube Partner Program (YPP). While our goal remains to keep the YPP open to as many channels as possible, we recognize we need more safeguards in place to protect creator revenue across the YouTube ecosystem.
What's Changing
Under the new eligibility requirements announced today, your YouTube channel, I Am Kristin, is no longer eligible for monetization because it doesn’t meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days. Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.
One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel. Creators who haven’t yet reached this new threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow their channels. Once your channel reaches the new threshold, it will be reviewed to make sure it adheres to our policies and guidelines, and if so, monetization will be re-enabled.
To be even considered for monetization on YouTube, you now have to have:
- 4,000 hours (240,000 minutes) of watch time WITHIN the past 12 months
- 1,000 subscribers
That's...pretty crazy right? It's easy to see why YouTube would want to be backing away from monetization, especially considering Logan Paul's most recent antics. But this feels like more than their usual censorship and regulations to me.
The YouTube hierarchy is already difficult enough to climb. You have to beat the algorithm, for one, which means you have to post practically every day to be noticed. Then there's the human tendency to just plain exclude newcomers.
I don't know about you, but that's not a battle I feel like taking on.
Luckily, thanks to people like @heimindanger, we have @dtube: the decentralized video platform that's giving the power of curation back to the audience. Not the advertisers. I wouldn't be surprised if we see a lot of small YouTube creators switching over in the next few weeks.
What do you think of this latest change from YouTube? Sound off in the comments below, I'd love to hear from you.
Ugh I was so disgusted about this last night. Our non-profit was demonetized and just before we were supposed to receive our first payout. Seriously dick move.
Wow, that's ridiculous. How much more watch time do you need to reach the threshold?
We have the watch time, but you need that and 1000 subscribers. We only have like 600 right now.
So lame. Let me know the channel and I’ll subscribe!
Wow that sucksss!! I stopped trying on YouTube a long time ago, and it was even hard then.
Exactly! I don't even think it's worth the trouble. If I could get my Internet to upload the video, I have one coming about why I'm not even going to bother with YouTube at all.
I just got my notice from youtube today. This saddens me, but I'm very happy for the Steem blockchain as well. D.Tube, D.Sound, and all the other Steem blockchain apps are a life saver.
Hmm. I’m guessing my coupon channel is on that list. I’ve got the thousand subscribers but I haven’t made a video in a while so I probably don’t have the watch time. Good thing I gave up you tube when I found Dtube lol. This is like an ex-boyfriend telling you that he doesn’t want to go out with you anymore. Um duh ... I already dumped you, you tube. #nicetrytho
Wow, they really just shot themselves into a foot.
YouTube has been fighting a losing PR battle, and they might have well just thrown gasoline on their about to blow up burning fireworks with this one.
I thought DTube might struggle, but this is going to be huge. Are you still going to even attempt to do YouTube (Are you even doing YouTube lol?)
My first video (when it finally finishes uploading) is "Why I'm Starting My Channel On Dtube" actually! Not so much because of the money but because of the audience is why I want to start over here. I'm not totally comfortable yet in video and would like to walk before I run.
Or at least, that was my reasoning before this announcement today. Now, like it's fate or something, all signs point to Dtube for every logical reason.
I woke up to that email yesterday. I was first angry, but then I remembered I hadn't uploaded to YouTube in a month anyway because I'm daily vlogging on DTube haha.
Ayeee see! That's a better idea then anyway :)