It is dumb. They are creating the need for a competitor to rise when before there was none. Now, lots of new developments are scurrying to be the replacement youtube where creators can get paid. At some point not far in the future, their board of directors and share holders are going to look around at the lowered revenues and ask, "WTF just happened" and the directors will answer with "Diversity" to which the share holders and board members will respond with "diversity sucks and doesn't pay". But by then, it will be too late. Oh well.