Their way of rewarding investors relies on paying with their tokens. But if investors want a real return and will cash out the HUNT tokens, it will lower the price, reducing the ROI. It's a vicious cycle, not so sure about it.
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I hear what you are saying and it may happen, but if you look at the latest figures how quickly they are selling there is a huge demand. Over 1 Million Steem has been locked up for 90 days in their latest promotion and investors are still locking up more. The 2 c launch price now looks really cheap and the team at Steemhunt is protecting the value of the token. I think investors can see that and I will be surprised if they flood the market selling them. They have sold out twice now in 11 seconds and 12 seconds respectively and the next launch in 3 days time will be the same sort of timings again. Who knows what this token is worth as it is the first one from the platform to hit the exchanges.
I guess you could say this about any token.