Las Vegas – As the doors swing open on the 2015 UFC Fan Expo®, UFC® will unveil a completely transformed visual identity – the first since the mixed martial arts (MMA) organization was purchased by Zuffa, LLC in 2001. The biggest transformation will be experienced by fans watching UFC® 189: MENDES vs. MCGREGOR this Saturday, with the launch of a completely redesigned graphics package.
UFC’s new visual identity, designed in partnership with Hollywood-based branding and marketing agency Troika, celebrates the UFC position as an undeniable force in the world of sport. It further brings to life the UFC brand attributes: premium, electric and lionhearted, while also elevating UFC athletes as larger-than-life heroes.
Credits http://www.ufc.com
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