Thanks for talking through the whole 'fork out Steemit' @theycallmedan. It truly doesn't make sense, regardless of people's feelings for Steemit Inc. Their stake, ninja mined or not, is their stake. Since they're primarily responsible for STEEM's existence in the first place, or the entity that they formed from after, none of us would be here without them.
As you say, though, it is a question of governance and all that should be involved with that, including communication and marketing and everything else aggroed was hitting on.
Aside from working on the chain and building an interface to it, Steemit hasn't really done a whole lot with marketing or, until last year, a whole lot of communicating on progress. It's been there, all along for someone to pick up that mantle and run with it. Some actually did, as far as marketing goes, and probably did more damage than good as a result of it, but regardless, it's been there for anyone to do.
So, if aggroed wants to form committees to get things going, and he wants to get buy in from folks to get things rolling, by all means. That just means that the communicating and the execution and the quality of the deliverables is going to fall on him and everyone else involved, which will then redirect all the focus onto him and the committees instead of solely on Steemit.
They will have to somehow deal with it. Maybe they can. I'm sure they'll get a honeymoon period from most reasonable users, but there will come a time, if they're not up to the challenge, where the same things people have been calling for Ned and Steemit Inc to do or not do will come back around.
That said, I think something needs to happen. I think Steemit being less of what controls progress on STEEM is a good thing. I just believe there needs to be more to it than passion, a rallying cry and a direction. There needs to be enough structure, detail and accountability to get anywhere. We'll see what aggroed and others have in mind, I guess.