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There are even academic papers on the yummy-mummy...

https://www.semanticscholar.org/paper/The-rise-of-the-‘-yummy-mummy-’-%3A-popular-and-the-Littler/9ee0b65897aa68ce031775f10f656f573ed47afd

It's actually a really good read.

That link doesn't work - so you might have to type the title into Google - or yummy + mummy + neoliberalism will find it.

btw just discovered an Australian reality TV show called yummy mommies, and since you got me curious about the phenomenon, I watched some...OMG!!!! They are truly detestable! Such superficial, awful human beings!!!!! definitely shouldn't reproduce...lol

That sounds like a healthy sort of reaction.

Don't ever move to Surrey in the UK, it's chock-full of them.

If it makes you feel any better they basically live in their own personal hells - always worrying about keeping up appearances.

They deserve a little compassion maybe? They are sorry creatures!

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I agree, it's actually extremely sad...