They are way on this track with the big social media players like facebook which owns instagram as well, twitter and Google Plus, to name a few, apply their algorithm to sort the contents you see while browsing your timeline. You like a post shared by a friend and you will end up seeing similar if not the same post tens of times repeatedly because they know what's best for you based on your interest, meanwhile you lose on hundreds of other real valuable contents filtered out.
Now this, instead of earning by your content you will have to pay the internet big providers to show your content!
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I see your point in the second paragraph although it was worded awkwardly, but I think the first paragraph was unnessecary. Also, I don't see how this comment is a reply to caseyjparker. Maybe you should have posted this as it's own comment instead.