I like the word doodle- i use it a lot with my own work when I'm focusing more on having fun or letting my pen 'go for a walk', than trying to capture realism. We do push the term 'doodle' quite far in this challenge, but as you have correctly suggested this is about encouraging those of all abilities to draw and have a go. I think it is a good starting point for people to join in and participate with the arts on the platform without necessarily being an artist, and hopefully build confidence towards other things.
It makes me very happy to know how much you enjoy the challenge.