Well, I work from home for Apple as an At-Home Advisor, and one of my co-workers told me about it. He lives in Oklahoma if I remember correctly. I've been telling my friends and not a single one had heard of Steemit.
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If you look at the steemd.com page and look at distribution it tells you the number of accounts and how many are active. Its mind boggling how the wealth is shared so well among lots of people with such a new platform. I believe even though there are 30k accounts or more that doesnt take into account the inactive accounts.