7 Digital Marketing strategies to boost your HR practices

For the Human Resources, there are several challenges to their growth including finding the right talent and improving the brand image of their organization. Discovering candidates in high-demand talent pools emerged as the biggest hurdle in attracting top talent by a whopping 43 percent of respondents in a LinkedIn Recruiting survey. In fact many respondents felt that projecting the brand of their company to prospects also posed as a challenge. With the application of digital marketing strategies to recruitment and brand building, Human resources in any organization can reap amazing benefits within a short time frame. Digital marketing has several awesome components such as content, email, PPC, social media, SEO, web analytics etc. And given its remarkable power as a marketing medium, you can revamp your HR practices. Here’s a look at seven digital marketing strategies that could do the trick for the HR:

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Any channel. One brand voice
As per Wrike’s 2016 Mobile Productivity Report, out of all surveyed professionals, 90 percent believed that a mobile device is essential in doing their jobs.
So, make best use of mobile apps, internal social networks, text messages, and other mobile-optimized channels to communicate with prospects. Upload videos and pictures to make engagement with your workforce. Have a company blog for newsletters and announcements and increase your posts on social media platforms that employees use most. But reaching out to everyone through content that has been created in uncoordinated themes, font, format, color palette, and tone may be ineffective. All the vest brands of the world have a strong focus on the consistency of the content they send out. So the HR must have an amazing strategy and a voice which is showed in everything that the company does.

Bring it all together
Marketers have an agenda to make the buying process simple for their customers. Similar, HR also wants their workforce to “buy” into their policies, initiatives, and benefits enrollment. Making use of digital marketing by bringing all HR related programs in a single portal would do great. Think of it as a repository that integrates the most important HR benefits, programs and initiatives in one convenient place.
When HR want to achieve a branded employee experience, the program participation increases and the employees feel more engaged to the company. So, the focus should be to bring all programs, policies and information under one user friendly platform.

Target Your HR prospects by Personalization
The simplest form of content personalization is done basis the visitor's IP address. Here, what the HR can do is target content based on geographical vicinity to your local facility. Or, when job hunting near a university, you can create and serve your content targeted to university IP addresses.

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Reap benefits with Marketing Automation (MA)
Any digital marketing activity wouldn’t be complete without Marketing Automation. Any HR gets prospects by sending out emails or newsletters to get success with leads. However, MA can also replace time consuming processes and activities like sending emails prior to the various stages of interview, following up emails or response to rejections.

Interview with a 360 View of prospect
You can analyze a candidate's activity on your company’s website before an interview to understand their interest in the position, willingness to learn and other aspects. This will facilitate you to have a complete view of the person and understand systematically their level of preparation for the interview and their motivation to join.

Measure effectiveness
HR teams can also analyze captured data to continually improve their operational ways. Zero in on the metrics that are essential to the company culture and overall business objectives and track them to check the level of employee engagement. Having a check on the effectiveness of your employed programs and policies will drive better returns.

Set HR up for Future Success
There’s no time to think twice as going digital is the only way to success. According to Deloitte, for 2016 Digital HR is the second top rated (26 percent) human capital trend. And this is sure to continue in the future years as well. So being Digital ready is like getting equipped for the future. By enabling HR with the right digital tools to do their jobs, you're arming your business for the upcoming years.