Choosing the right digital signage software is crucial to presenting your products or services to your customers. From displaying videos to scheduling content, the best digital signage software can help you meet your goals.
Read our Guide: Digital Signage Software: A Comprehensive Guide
The term “digital signage” refers to the use of technologies like LED walls, projection, and LCD monitors to show videos, marketing messages, and digital images. It’s often used in ads, service descriptions, social media streams, company memos, emergency messages, and other types of messages.
Digital signage software like Yodeck, Novisign, Telemetry TV, ScreenCloud, Optisign, and many more can be used to do the same thing.
First, let’s talk about what Digital Signage Software is and what it can do for you.
What is digital signage software?
Digital signage software is a program that can be used to run video and/or graphics on TVs, computers, tablets, or mobile devices to advertise. Most of these programs can automatically update with new content based on the time interval you set it up for.
How does digital signage work?
Digital signage is an advertising medium that delivers content in real-time on any screen.
It can be used to broadcast a message, promote a product or service, or passively inform your customers about upcoming events and promotional offers.
There are several different types of software you’ll need for digital signage:
- A management system will help you organize your signage network and allow for the creation and editing of content.
- A player is responsible for outputting video to any display in a particular room.
- This can be done wirelessly or via an HDMI cable to connect your computer directly to the screen (most common
- Content management software handles all aspects of media production for your signage, including scheduling and publishing content.
- A remote access system offers a web portal from which you can control your player remotely by logging into the site on any device (including mobile devices).
Where can I use digital signage?
You can use digital signage anywhere people gather, and you need to capture their attention.
By turning any screen into a digital sign, you can grab people’s attention, whether they’re at airports, shopping malls, restaurants, or other places where people gather.
The main use for digital signage is advertising, but it can also be used for other purposes such as public health messages, school announcements, or safety alerts.
Whatever your purpose for using one is, you should ensure you’re using your digital signage where people gather and frequent every day.
Market Trends: According to Verified Market Research, the market share of Digital Signage Software is expected to rise with a CAGR of 10.89% from $5.87 billion in 2019 to $12.96 billion by 2027.
