With the passage of time and the continuous exercise of the profession, you run the risk of becoming controller of the dominated, easily the autopilot takes over, and even without noticing, the dynamics become a mirage, continuous reflection of activities performed. But in the digital age visual communication received the impact of a new information order, a way hitherto practiced not quickly dominated the communications spectrum, making the active transmission of messages to a public passive recipient in an exercise where dialogue is the spine.
The novelty of the experience lies more in the area where it operates, in the action itself, as the basis of human communication is the interaction, confrontation of ideas and concepts, in short: the dialogue. Automate risk in this area lies in the monologue, insist on the previous model and not take advantage of the advantageous option offered listen to the audience and to sharpen the feedback it offers.
Visual communication of any enterprise "is" in many ways, not only from the main message, but from each and every one of the actions taken. The visual and the original concept of announcing the new line of dusters campaign will be complemented with attention during the show and sale, even beyond, to share news of the next collection.
All Decalogue governs the rules, regarding behavior that is expected to take members, members or participants of the action-specific space-time. But these rules, if they arise from another perspective, they are also guides that indicate the desired path. They are recipes or articles that seek to improve specific aspects, the sum of the parts or the whole general. That is why it Decalogue image, turn serves recipe for anyone who is interested in strengthening its projection and build more effective communication. six ingredients currently include:
The first ingredient image:
Personality: tips the scales for you and not another.
A prospective client evaluates the creative from multiple aspects: experience, empathy, portfolio, costs, etc. Personality is the first Branding shown, the cover letter where it all adds up and converge in a rating opinion.
The second ingredient of the image:
Frequency: generate association is not every day.
Whatever the nature of the undertaking that is done, the periodicity forms the basis of communication sought with the target audience or the "general public". Spreading steadily, it affects the perception people have about the speaker and service. It is also an exceptional opportunity to receive feedback and make corrections as may be appropriate. The dialogue often required.
As a third ingredient image:
Market: make clear what it offers, increasing the chances
"The habit does not make the monk" goes the famous saying, and even the most diverse personalities usually have a feature that highlights the other skills they have. But depending on who or what stands out? According to the benefit to be offered to third parties obviously. The popularity, success, projection, etc., are measured relative to the amount of people who make use of that feature. Both the actresses who captivates the audience from the chameleonic career, to the coach who brings in the construction of new mental models or paradigms; and countless successes models are a common thread that outlines the activity and where the greatest percentage of success. This thread is usually always the same virtue. Define your own set of applications, they will make the difference, or what others define as: a place in the market.
The fourth ingredient image:
Confidence: what is said, what is shown and what is done, from the coherent speech.
Confidence and poise so convinced that you have self-worth and contribution is provided in the service offered, and the consistency they perceive others to see that behind the discourse there are actions, values and principles underlying this outlook on life and with which the best of itself is provided.
The fifth ingredient image:
Service: useful work, dies generates positive opinion.
"If you want to be served, serves" Raymond Lully (Next Laico the Franciscans, philosopher, poet, mystic, theologian and Majorcan missionary 1232-. 1315)
The second greatest pleasure, after doing what you want to do is get the others usefulness of this work. Through what made the next have to get resources, tools, utilities and / or guidelines for their own results and benefits. In the field of design, the creative is usually the number one fan of the client and vice versa. Understood from the perspective of utility getting one in the work of the other.
The sixth ingredient image:
Interaction: comment, recommend, cajole, to acknowledge the work of others, creates points of union with others.
Success stories, works excellent, innovative concepts, extraordinary services exist everywhere. Good examples of almost all are made daily around the globe and share that information is, without doubt, a great satisfaction. The dynamics that generate ranging from informing others the benefits of some, to be released by the suggestion, to connect common ground with other users. The recommendation, flattery, highlighting the work of others has in its structure learning that it was to understand the activity, as well as openness to experience new forms of action, attitudes that are always present in people with proven success.
What ingredient you add to this list?
Thank you very much for reading this post, if you want to discuss their impressions or inquietudes be very pleased to read and respond.
Greetings
Alirio Garcia