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Don't feel bad, you're the 4th person to confuse yourself in my words, haha.

No, the word is not choice.

FAIL!

BOOOO!

I could read the rules but this may frustrate you a little more... How many times can we play?

As often as your ego will allow.

I'm a huge fan of failing my way forward so bring it on! BTW, I am hopeless at cryptic puzzles so I may give up lol...

Lets get...

Choose

Out of the way.

Fail. Please fall forward one place.

Word Play

Thoughts

You're just playing dirty now, I like it. Fail. One space forward, lol.

How about just plain...

Cryptic

Your mind does work in odd ways...

God it's good we are not facing a cliff, lol.
Forward, one place at you leisure.

Had to start back here as even though there is no cliff face, without @ginabot I would not have known there was no cliff. Can't see that low in my comments lol...

Universal

Last guess!

Quitter, wrong answer.

Oh poop, I only said last guess cause I was sure I was right! haha. I shall endure.

Life

Nope, incorrect and wrong, lol

Ohhhh, Now I find myself...

Searching

for new answers, I enlisted @shai-hulud's help :)

And now I think he's going to pip me at the post. lol...

His was pretty good, lol. Just not the word.

What about

free

lol, yes they are all free pictures but that is incorrect.

How about LOST

OR LOOSE

As in loose yourself in all those circumstances.