For sensor data owners, sometimes it is not that easy to find someone interested in what they offer. Yeah, not that many people understand nor have any interest on what it is called as a sensor data, a type of data that comes out as a response to some kind of input from physical environment in which the device is being placed. Who would buy data resulted from an accelerometer anyway? Unless you are an expert in gravitational acceleration, it would be nearly impossible for you to even put any attention to these data.
Sensor data owners realize that. It is not that they are not persistent in finding someone to purchase their data, but sometimes it is just not that easy. Interestingly, the same adversity also applies to the ones who are in need for this type of data.
In other words, the transaction of sensor data is not something that you could do easily. Not if there is a lack of access available to those who require the access. Not until Databroker Dao arrives and saves the day.
Databroker Dao provides a secure and reliable marketplace for these people. Sensor data owners could find a niche market in which they could offer their data effectively, so do the data seekers. Those who are in need of scarce sensor data could come to the marketplace and do transactions.
Databroker Dao’s Important Role
A marketplace for sensor data is something niche that could become a revelation for both the data owners and seekers. This type of data is that unique to the extent that it only attracts people who understand what this data means. That being said, Databroker Dao could play an important role in promoting sensor data trading. This marketplace could become the reliable place in which data owners and data seekers meet.
I believe that the team behind Databroker Dao are fully aware of the fact that they are currently the only marketplace that focuses on the transaction of sensor data, because if not, I would not be capable to comprehend their point of making sensor data, the type with a limited and specific target market, as their main focus. That being said, the team’s focus should remain on how to make Databroker Dao’s brand goes as global as possible.
What does Databroker Dao Need?
Now that the team have already set a definitive target market for their platform, they need to do their best to glue loyalists to the marketplace. As I mentioned above, a transaction on sensor data is not a common thing to be found, even in a technology-led era we are living today. Having said that, Databroker Dao should not just let anyone doing the transaction on the platform leaving without a trace.
Out of many ways of doing this, the team could simply create a periodic newsletter to be sent to users who provide their email address. That way, the team could maintain quality contact with users as well as enlarge the potential of recurring customers.
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