"Data & Content Marketing - 2017"
We are marching in a real sense to become Global Village in 2017. With 3.7 Billion Internet Users compared to 2.5 Billion people in 2012. Global Internet Reach is developing fast & trend is changing with unstoppable movement. This tremendous growth is the result of increasing demand & awareness of Internet Users.
Data Never Sleep - Content Marketing - Outlook & Insights 2017
Credit: Domo
"Data is the New Currency"
As Data is emerging as a new currency across the Globe it's time for Business Houses to Change strategies according to Audience Needs. With Platforms & Apps Generating huge traffic it would be very wise to be available on the platform in order to Enhance Business Prospects. I have converted the data in Excel just for better understanding for everyone.
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"Data, Data, Data (Some More Data)
Everyone's personal Data Usage is on the Rise. People are learning fast with YouTube Videos. Channels are popular all across the world. For Educational Purpose as well the Internet is key change if we consider last 10 years all across the Globe. Students are now more connected with other students across the borders.
"Invisible Bridge"
Data creates Invisible Bridge & let knowledge flow from one point to another point in the same time. That is the greatest achievement we have achieved so far in the Digital space. We are truly moving in the direction of acquiring & sharing more knowledge with the right tools available in the "Internet Mediums".
"Change is Inevitable"
2017 is the year for Data & Content.
There are strong reasons for that whether you would consider Twitter, YouTube, Instagram, LinkedIn the key component for these platforms to generate huge traffic every 60 seconds is Content.
"Need of Great Content"
Content is a need of time because it's a starting point of a Good Conversation with your Customers & it can turn your 1% hope into 100% great lead if we know how to channelize the Content & put in-front of Audience.
"The words we speak create our image in the reader's Mind."
The significance of Content is so huge & in-depth that it's going to change the whole world of web content. Content is now customized as per the client requirement. With more Videos, Tweets & updates content is in huge demand.
"ROI Driven"
Comparison with existing media channels & methods is very hard but one thing is for sure that Those Organizations who knows the Values of Great Content Do invest in it & they keep very close eyes on the words their team expresses on behalf of an organization.
Key Reasons to Invest In Content
To Create Brand Awareness
Most Efficient Medium when compared to Traditional Marketing Channels
Easy to Gaze results
SEO Optimization
Creates Value with Audience
Easy to Interact with Audience & Keep Digital Trace of each & every conversation
Social Media management
Right content provides lots of Audience Data & Insights based on which a good strategy can be formed for Future decisions
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Everyone's View & Comment are welcomed with an open mind.
Abhishek Shah