Totally agree with that.

The front end user interface needs a LOT of work to make it a feature rich environment that would make potential newcomers-- and not-so-newcomers-- think "Well, this is a cool site so I'll hang around anyways" even if they don't make more than a few cents. Right now... the allure isn't there. The "money first" marketing approach that has been used a lot has NOT helped, either... it sets up a sense of entitlement that leads to loss of members when the site doesn't live up to expectations.