I was also expecting to see more inactives, but I guess that if people are posting about things that are interesting to them, then it doesn't seem to be so much of a chore. Instead they are sharing things that they love doing, and the reward is a bonus?
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i think the key is to find others that appreciate their posts and also find people that are interested with. That way interaction will be made, bonds will be form and as you said reward will be just a bonus!