Well, any marketing will be good marketing at this point. I bet many of the analysts they have on will be spreading the FUD and hired because of their contrary stance. So the news will not all be good, hopefully the debates will be spirited, and the exposure will be nice.

It will take a holy pile of FIAT to put the market up 3 times its current value which is where we all want it in the mid term this year. The more people hear, the more they think. The more often they think, the readier they will be to invest when the right opportunity presents itself.

I remember the insane boost in the market right after the Bitcoin episode of Big Bang Theory

No where near that but a few steps closer to mainstream and a pump to start a big bull run will be nice.