If you think about it, that totally make sense. You provide value, earn some STEEM and then instead of converting it into Bitcoin and then into cash, you just pay for your lunch directly in this currency.
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This was exactly what i had posted about months ago to being the trigger for mass adoption. People using actifit, earning STEEM and then using their phone to pay for sports goods with STEEM. They will never come near this site or blog but instead use a few of the apps to accumulate STEEM and SMT's in a wallet and be able to spent them in real time. Great work.