Actually most people tend to choose the comfort of believing what is easy to believe, thinking what others want them them to think over the effort of drawing their own conclusions. We give up our own privacy to gain more and more comfort. We are addicted to the process of simplifying everything and ignore the consequences of our actions. We have to be willing to give up just a little bit of comfort to save our own future and we have to start thinking about what we contribute to our digital world.