Of course ICOs has come to be nothing less than a Long-term gimmick! What are you saying? Companies going publicly by ICOs will in turn make more return, in the sense that with their former method of traditional share approach, only the wealthy invests. But in this ICO approach, both the wealthty and average and low class can invest. The lower class can add a little money to get tokens added to the ICO as the case may be, and the wealthy can later purchase more even without getting the ICOs making the company gain both from the upper class and the lower class at the same time. But in traditional share approach, it is always difficult for the lower class to participate.