Why creating such a coin ? The founders aim was to reduce the cost an average person spends on dental care via releasing this whole ecosystem providing incentives for you to care about your teeth by using the review platform, app and so on... The token actually is for the usage in this ecosystem they will provide hopefully.
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But why does it need to be decentralized, why does it need a coin, and why does it need a blockchain? Why is it not already considered extremely overvalued if there's a max supply of 8 trillion?
What unique problems does it solve with any of this new technology? Why are centralization and industry standards in healthcare something that needs to be circumvented with a decentralized application? It seems to me like the study and practice of health and medicine would benefit from more centralization, not less.
Personally, I don't believe in this project as I wouldn't use these tokens. These tokens may come as a reward for your activities within the ecosystem but not more, I think. It doesn't solve problems, but it would raise awareness to healthy teeth and that's the single biggest benefit of this project in my opinion.
Sounds more like a pump and dump scam followed up by months and months of painful dilution while the owners bleed their core following dry of any real capital.